Logo for Siiss Pastries with pink background, the word 'Siiss' in cursive purple font and 'Pastries' in uppercase purple font underneath.

SÜSS PASTRIES

Süss Pastries is a bakery in Phoenix, AZ, owned by Jasmin Smith. Put best in a Phoenix New Times Article from 2025: “[Her] pastries emphasize European traits, featuring bright, fruit-forward flavors and light creams instead of frosting. Smith has called Arizona home for most of her life and seeks inspiration from the desert for her weekend menu specials.”

My mission was to create a brand that appeals to an audience who appreciates the finer things in life and who values fun and connection with others.

This brand is the embodiment of a bakery where customers will enjoy unique, Sonoran pastries, knowing that they are going to be as high-quality as possible. and made with love, while remaining accessible.

Brand Values
COMMUNITY — CREATIVITY — INSPIRING — FUN

Brand Aesthetic
ELEVATED — PLAYFUL — WARM — MODERN — BOLD

SERVICES

Branding

Strategy

Menu Design

Marketing Materials

Packaging
Design

A woman standing outdoors near a stone wall, wearing a beige T-shirt with the text 'Pocket Full of Sunshine' and graphics of a fruit pastry with a lime wedge and clouds, alongside blue jeans and a smartwatch.

Custom T-shirt Design

Pastry menu with sections for fruit pockets, bressanes, cookies, savory pockets, and more pastries, listing prices and flavors.

Sample Menu Design

Business Cards

Are you ready to have the
brand of your dreams?

Amazing! Inquire today to see how we can
achieve your goals together!

Let's do it!